Watch what you say on line. Your next job could depend on it.

An article by Tim Difford in thenextweb.com reports on a survey by Microsoft which not only confirms that HR recruitment professionals look online to gather information about prospective candidates, but also quantifies the extent to which this practice now prevails. Specific findings indicate that:

• 43% of European recruitment professionals routinely analyse prospective candidates’ online reputations before deciding whether to select them for interview.

• Content drawn from search engines, personal blogs, and social networking sites are all liable to be scrutinised in the process.

• Across Europe 23% of recruiters have gone as far as rejecting candidates based on their online reputation. This hides considerable country to country differences, ranging from 41% in the UK, to 16% in Germany and 14% in France.

• Germany, however, incorporates online data into its candidate assessments in 59% of cases, with lower figures recorded elsewhere across the continent.

• In the USA 70% of HR professionals admit to rejecting clients based solely on their web-presence.

• The most common reasons for candidates being rejected relate to “inappropriate comments or text written” by the applicant or “unsuitable photos or videos”.

• In Britain only 9% of people consider their online reputation to be a significant factor when applying for jobs, which, in all the circumstances is a surprisingly low figure.

There is only one conclusion one can draw from all of this: Watch what you say online – your next job could depend on it!